Hello, at present, there are three main ways for cross-border e-commerce platform Amazon to ship goods: FBA, third-party overseas warehouse and spontaneous goods. Here's a simple comparison.
1. FBA
Advantages: Fast logistics speed, increase customer trust, improve listing ranking, if you receive bad reviews from buyers due to logistics reasons, Amazon will help remove them.
Disadvantages: The overall cost is slightly higher, the first process operation is cumbersome, you need to carry out customs clearance by yourself, the return rate of buyers is easy to increase, increasing the cost of goods, and the return address only supports the United States (in the case of the United States FBA).
2. Third party overseas warehouse
Advantages: reduce logistics costs, speed up logistics timeliness, help to explore the local market, the cost is slightly lower than FBA.
Disadvantages: the inventory pressure is large, there is a risk of overstocking, and the management level of third-party overseas warehouses is uneven.
3. Spontaneous goods
Advantages: Reduced cargo cost, less storage costs, flexibility in operation.
Disadvantages: the exposure and ranking of listing is less than FBA, and it is easy to get negative comments from customers due to logistics reasons. Without Prime logo, it is difficult to win the favor of Prime members.
2, what are the logistics models of Amazon spontaneous goods
What channel is the choice of spontaneous goods, generally according to the characteristics of the products sold (type, value, size, safety), the customer's time requirements and location, logistics budget and off-peak season to comprehensive judgment.
Generally speaking, different logistics have different timeliness and different prices, so there will be differences in cost control methods for different logistics choices. Under normal circumstances, there are mainly three kinds of logistics categories, such as postal, express and special lines, and their characteristics are: the price of small bags is relatively cheap, but the weight is limited; Express timeliness is strong, can arrive quickly, but the general price is higher; Dedicated logistics, generally more safe and efficient, high praise rate.
1. Postal packages.
The network channels of postal parcels are all over the world, and the coverage is wider than other logistics methods. For small and medium-sized sellers of the general cross-border e-commerce platform Amazon, postal parcels can be used for products below 2 kg, and postal parcels can be used for products above 2 kg. Of course, EMS or E parcels can also be considered in some cases.
The postal parcel is a logistics method jointly launched with the postal system, which is shipped in the mode of personal postal parcel. We are familiar with China Post Parcel, Singapore Post Parcel, HongKong Post Parcel, Germany Post, Netherlands Post, Switzerland Post, King's Post, Belgium Post, etc. It is cheap, convenient customs clearance, timeliness has no advantage, especially when the peak season is out of stock, your customer service may receive more customer complaints than ever before.
Postal packets generally have corresponding regulations and regional advantages, such as Chinese packets do not support the transport of knives, liquids and live products, and Dutch packets do not have similar requirements; For another example, the timeliness of German packets to Germany is more stable than that of Hong Kong packets.
Small packages are generally divided into two forms, registered and surface mail, registered will provide a tracking number can be queried, tracking number can be queried on the network logistics information, this service requires additional registration fees. If you do not register, basically can not track the package, in the peak season (such as Black Friday, Christmas, etc.), the mailing process may reach 30-50 days, even if you are very anxious, you can only find the Chinese customs clearance information, the rest is gone.
Postal parcels still occupy a huge market, postal will be the main logistics method for small and medium-sized sellers for a long period of time, but it is not suitable for most Amazon Chinese sellers, because small parcels have to go through multiple links of scanning and transfer, the probability of loss and damage is relatively high, which may lead to poor reviews from Amazon buyers. If the seller has a relatively strong after-sales team and wants to save costs, you can consider using this delivery method in the initial stage, depending on the type of product and the country to which it is sent, as long as it can be properly invested within the time frame stipulated by Amazon, and the buyers on the cross-border e-commerce platform Amazon can accept it.
2. Express channels.
Mainly refers to DHL, TNT, FedEx and UPS four giants, as well as SF Express, four to one, etc., of which the speed and service of the four giants are impeccable, but the price is also expensive, and the general business is difficult to bear. They build their own global network, carry out localized logistics services around the world, can transport goods to most countries and regions in the world, and can get real-time logistics tracking information on the official website.
The four giants have their own advantages in areas and regions, DHL is Europe, TNT is the Middle East and Eastern Europe, UPS is North America, FedEx is Southeast Asia, the advantages of the region basically 2-4 working days to arrive.
In addition, the express channel for the product itself has certain requirements and restrictions, including electricity, imitation brand, special class of products are basically unable to achieve delivery, suitable for high value, customer requirements timeliness, more than 2kg of goods.
3. Special line logistics.
The mode of cross-border special line logistics is usually to concentrate large quantities of goods to the destination, reduce costs through scale effects, and is an independent channel for Courier companies in a certain country or region, such as the Middle East, the United States, Russia and so on. The price is lower than commercial express, but the timeliness is also slower, the current more famous transport logistics, you can track the package, according to the specific route to charge, generally 4-7 working days can arrive.